White-Spunner Construction

Why they came to us:
White-Spunner Construction is one of the largest construction companies in south Alabama, and has garnered prestigious awards for building design and reconstruction. The existing White-Spunner Construction identity was no longer an optimal reflection of the industry leader it had become. The company brought in J Thomas Inc. to revise its brand identity and signal its strong position to compete in the national market.

How we responded:
J Thomas Inc. worked with White-Spunner Construction’s management team to develop a new visual identity that better illustrated the essence of White-Spunner Construction—an innovator in the building industry. Once approved, J Thomas Inc. put together an Identity Style Manual outlining color palette, corporate fonts, photographic direction, and guidelines for print, signage and electronic usage. J Thomas Inc. also developed new business papers including a capabilities brochure and project sheets.

The results:
The new logo and Identity Standards Manual were awarded Medallion Awards by the Public Relations Council of Alabama. The business papers were awarded the association’s Award of Excellence for design.